Why Private Offices Are Making a Comeback: What Your Workspace Says to Clients

Prestigious private offices available at The Solarium in Waterloo, Wisconsin

There’s been a big shift in how—and where—people work. For years, open-concept coworking spaces and work-from-home setups dominated the conversation. But now, we’re seeing something interesting: private offices are quietly making a comeback. And it’s not just about having a door you can close.

It’s about the message your space sends to your clients, your team, and your business.

At The Solarium, we’ve been watching this trend up close. More and more professionals—from consultants and realtors to small firms and remote managers—are choosing private offices not just for focus, but for credibility. Because whether we like it or not, where you work shapes how people see your work.

The New Reality of Client Perception

Let’s face it—meeting a client over Zoom from your kitchen is very different from greeting them in a professional space. When you have a dedicated office, it says something:

You’re serious. You’re stable. You’re professional.

Clients (and partners) notice the details. The location. The vibe. Whether there’s a clean place to sit, a quiet place to talk, and a private space to review materials. Even in an age of remote meetings and flexible work, first impressions still matter—and a private office gives you the kind of environment that builds trust quickly.

At The Solarium, we’ve seen tenants use their private offices not just as a place to get things done, but as a tool to win more business. It’s where contracts are signed, ideas are pitched, and client relationships are built—in person, in a setting that reflects the value of your work.

Why a Private Office Still Matters

Sure, open coworking spaces are great for community—but they’re not always great for client meetings, private calls, or deep work. Noise, foot traffic, and a lack of confidentiality can create distractions and, frankly, come off a little unpolished when you’re trying to make a strong impression.

Private offices allow you to control your space. You can set the tone. Arrange your furniture how you want. Close the door. Take a call without headphones. Invite a client in without background chatter. It’s the kind of simple, structured setup that makes people feel like they’re in good hands—and that’s good for business.

Hybrid Work Needs a Hybrid Space

Even if your team is fully remote or hybrid, you still need a “home base.” Somewhere clients can visit. Somewhere your team can gather occasionally. Somewhere you can take a break from the distractions of home and feel like you're in “work mode.”

That’s exactly why our private offices at The Solarium have been in such high demand. They offer flexibility without compromise:

Short-term and long-term options so you can grow at your pace
Private bathrooms and kitchens in select suites
Professional signage and a business mailing address for credibility
Fast internet, conference rooms, and parking included
And of course, a clean, modern space where you can meet clients with confidence

Whether you're a solo consultant, part of a satellite team, or managing multiple projects across locations, having a dedicated office—close to Madison but outside the congestion—gives you the best of both worlds.

A Quiet Comeback With Big Impact

This shift toward private offices isn’t about going backwards. It’s not a rejection of remote work—it’s a recognition that some things are just better done in a space that’s yours.

When you walk into your office, you're in control. You can focus, meet clients, and build a space that represents your work—your way. That’s something an open desk or coffee shop simply can’t offer.

What Does Your Office Say About Your Business?

That’s the real question. When a client walks through your door—or opens a piece of mail with your business address on it—what do they see?

At The Solarium, we believe your space should support your work and elevate your brand. That’s what our private offices are designed to do: give you the privacy, presence, and polish you need to move forward with confidence.

Interested in seeing what’s available?

We offer private offices starting at 150 sq. ft., full suites over 1,000 sq. ft., and divisible office space beginning at 10,000 sq. ft.—with select options that include private bathrooms and kitchens. All just 30 minutes from Madison.

You can explore current availability at www.solariumwi.com, schedule a tour directly through our Calendly link, or email us at info@solariumwi.com to start the conversation.

We’d love to help you find a space that feels like the right fit—for you and your clients.